December 9, 2024
3 key ingredients for GTM success – an interview with Claire Pitman-Massie
In our latest Industry Insights interview, we spoke with Claire Pitman-Massie, VP of Field, Digital and Channel Marketing, EMEA for Ping Identity. Claire shared her perspective on what it takes to succeed in cyber security, offering insights into building a standout GTM strategy, fostering alignment across teams, and the critical role of understanding your audience’s challenges.
Tell us a bit more about Ping Identity
“Digital identity is the lifeblood of every organisation – the entry point and gateway to great user experiences. At Ping, we work with the largest organisations across the globe to deliver best-in-class customer experiences combined with uncompromising security through our AI-driven platform.
“We are a global organisation that manages billions of identities around the world and we work across all industries, including financial services, retail, government, automotive, energy and aviation (we work with 70% of the world’s highest revenue producing airlines).
“Simply put, identity fraud is one of the biggest challenges at the moment and we help organisations solve that problem. Any brand you interact with and work for, we aim to ensure that those users get exactly what they need through the management of digital identity.”
The Cyber Bench: Specialist recruitment for cyber security GTM roles
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Take a look at how we operate, or get in touch with us to discuss your cybersecurity go-to-market recruitment requirements.