October 20, 2023

Promoting Cybersecurity Awareness Through Go-to-Market Careers

GTM professionals – shining stars of cybersecurity awareness

National Cybersecurity Awareness Month is all about highlighting the importance of cybersecurity and drawing attention to the benefits of having a robust strategy in place. As a cybersecurity business, spreading this awareness is key to your own strategy and who better to help you do that than your go-to-market team. Not only do they deliver innovative security solutions to the market, they are also instrumental in bridging the gap between technical knowhow and business benefits – talking to customers and end users in real terms highlighting the need for and importance of the right cybersecurity solution.

The growth of the cyber security industry

 Not too long-ago cybersecurity was seen as an IT issue. While seen as important, it wasn’t quite a board-level issue and didn’t necessarily get the support and budget needed. It was taken far more seriously by firms in heavily regulated industries like financial services who, at the time, it was thought had more to lose. Small businesses couldn’t possibly be targets, could they?

Fast-forward a few years and we’re in Cybersecurity Awareness Month, with the global cybersecurity market valued at $172.32 billion and it’s growing quickly. Over the next seven years it is anticipated to reach $424.97 – that is a CAGR of 13.8%.

It is safe to say every business now understands the importance of having the right cybersecurity strategy in place – protecting customers, guarding reputation and avoiding costly downtime. Especially with the increased focus on the UK’s National Cyber Strategy and creation of government-backed schemes like Cyber Essentials.

Conquering a competitive market though GTM teams

Part of an organisation’s cyber strategy is mitigating risk and this is done through a host of tools, technologies and services from specialist vendors. Here’s the challenge: with so many products on the market, how do businesses evaluate and choose the correct one? How do you get prospective customers to choose you?

Enter cybersecurity go-to-market (GTM) teams. At a higher-level cybersecurity sales and marketing professionals help drive informed decisions, foster proactive security measures and contribute to a safer digital environment. They educate and inform organisations about the evolving cyber threat. Specifically, they act as a bridge between the solution and the client; using their skills to translate complex technical terms into relatable information for users and making cybersecurity more accessible to a wider audience.

It is widely acknowledged that cybersecurity shouldn’t be a tick box exercise, which is where the GTM teams add significant value – not just highlighting the benefits of secure practices, but also the consequences of negligence. Just think about the GDPR fines that have been issued over the last few years. Remember British Airways who, in 2020, were given a £183.39 million fine (later reduced to £20 million) for processing customer data without the right security measures in place – they were caught because users of the airline’s website were diverted to a hacker’s site where their information was stolen. Of course, that’s the extreme end of the scale, but does demonstrate the tangible consequences of poor cyber hygiene.

Anatomy of a cybersecurity GTM professional

So, what makes a GTM professional the right fit? It’s not just someone with a sales or marketing background. A true GTM professional has their finger on the pulse of the industry, understands trends, the mind of a cybercriminal and is passionate about cybersecurity awareness.

On the flip side, for GTM professionals, looking to advance their career and for the best company to work for in cybersecurity, why should they be looking at you? Especially with the number of cyber security sales and marketing jobs out there.

That’s where we can help. We match the right roles with the right people.

  • Business/Sales Development Reps can help you generate leads and educate potential customers about the importance of cybersecurity.

  • BDR/SDR Managers can lead, train, and support your SDR and BDR team to educate prospects and create qualified opportunities for the sales team.

  • New Business Account Executives can help you close deals with new customers and ensure that they have the cybersecurity solutions they need.

  • Account Managers can help you maintain relationships with existing customers and provide them with ongoing cybersecurity support.

  • Pre-Sales Engineers can help you demonstrate the value of your cybersecurity solutions to potential customers.

  • Customer Success Managers can help your customers get the most out of your cybersecurity solutions and ensure that they are protected from cyber threats.

  • Channel / Alliance Sales Managers can help you reach new customers through partnerships with other companies.

  • Marketing Managers can help you generate leads and build trust through comprehensive cybersecurity awareness campaigns.

  • Directors, VPs, and C-Suite Executives can help you create a culture of cybersecurity awareness within your organisation.

Find the right candidates for your cyber GTM vacancies

 Go-to-market teams bridge the awareness gap, drive cybersecurity awareness campaigns, empower end users and navigate collaborative networks. To build your GTM team and get them performing the best for your business, take a look at how we operate.

Or, contact us today to learn more about how we can help you find the right sales leader or individual contributor for your cybersecurity team. With our expertise and network of talented professionals, we can help you take your organisation to the next level.